Outdoor Marketing Grant

The Outdoor Recreation Division offered Outdoor Marketing Grants (OMG) in 2023-24. The objective was to expand opportunities for participation in the outdoor recreation industry for all.

The grants supported communities’ and eligible nonprofits’ investments in their outdoor recreation marketing programs, as reaching a greater audience increases outdoor participation, stewardship of ecosystems, and outdoor access.

Eligible expenses included event sponsorships, print brochures, maps, guidebooks, digital and print ads, and other marketing materials to promote the region’s outdoor recreation.

The grant cycle for this new program was open from October 15 through December 31, 2023 and proved to be highly competitive with 60 applications.

The 41 chosen grantees, announced in March 2024, received $873,872. Over 63% of OMG recipients are based in rural areas in 17 counties throughout the state. Grant awards ranged from $10,000 to $30,000. Funds support 10 events and 31 comprehensive marketing efforts for New Mexico nonprofits, counties, and municipalities.