Introducing New Mexico Outdoor Ventures

New Mexico’s outdoor recreation industry is as diverse as our landscapes, from the peaks of Taos to the depths of Carlsbad Caverns. These businesses—whether manufacturing gear, guiding, or providing hospitality—shape the spirit of adventure and drive economic growth across our state.

At the heart of this industry are passionate entrepreneurs: family-owned rafting companies navigating scenic waters, Indigenous guides operating on Native and public lands, and innovators developing products that inspire exploration. They all share a deep love for the outdoors and a commitment to exceptional service.

Supporting these businesses goes beyond buying gear or booking adventures. It strengthens our local economy, creates jobs, and sustains rural communities. These businesses act as stewards of our land, promoting responsible practices while delivering unforgettable experiences.

New Mexico’s blend of natural beauty, cultural heritage, and community support creates the perfect environment for outdoor recreation to thrive year-round. The Outdoor Recreation Division is here to fuel that growth, offering resources and advocacy to help these businesses flourish.

We invite you to explore the stories of the people and businesses that make New Mexico an unparalleled destination for outdoor enthusiasts. By supporting them, you’re contributing to vibrant communities and a sustainable future for outdoor recreation in the Land of Enchantment.

Enjoy the adventure!
Karina Armijo, Director
New Mexico Outdoor Recreation Division