Karina Armijo

Karina Armijo is leading statewide efforts to grow the outdoor recreation economy, expand equitable access, and invest in trails, outdoor spaces, and programs that connect people to New Mexico’s landscapes.

With 29 years in economic development, marketing, and tourism, Karina has built a career at the intersection of community impact and creative strategy. She has worked in both public and private sectors, from launching her career in design and communications at Los Alamos National Laboratory to pioneering the role of Director of Marketing and Tourism for the Town of Taos.

Since stepping into her state role, she has championed initiatives like the Outdoor Equity Fund — the first program of its kind in the nation, funding youth outdoor programs — and the Outdoor Recreation Trails+ Grant, which strengthens local economies while preserving natural resources.

A lifelong advocate for time spent outdoors, Karina draws inspiration from hiking, fly fishing, and trail running across New Mexico’s diverse terrain. Her leadership blends strategic vision with a deep belief that outdoor recreation can transform communities, strengthen economies, and enrich lives.